Fourteen Common Misconceptions About Toto Site Verification Sites
With the growing range of deceptive schemes on the web, consumers have lost much of their confidence to engage in online transactions. They become hesitant to purchase and have a tendency to be more anxious about releasing information on the internet.
Numerous strategies are already used to reassure website visitors from their doubts. A couple of of these include showing association logos, qualifications and awards, posting testimonials from satisfied consumers, displaying PR write-ups and media reviews, and also the avoidance of creating ambitious expectations from consumers about services that will not be guaranteed.
While doing all the previously mentioned strategies can generally warrant up to about a 2% conversion rate, this rate might be increased up to about 15% simply by displaying Third Party Website Verification Seals on your website.
A recent survey conducted by Consumer Reports demonstrated that 72% of online shoppers are actively trying to find third party web verification site seals before making transactions online. With with that being said, having these services on your site could a mean greater chance of generating a sale.
As far as choosing is concerned, you first need to define which will be your target market in relation to the nature and products of your business. You'll find 3 main types of web verification services that should suit your requirements.
Privacy Verification seals are suited to those that provide loans and mortgages. It assures that personal data of consumers will not be shared with another party not involved with the transactions.
Security Verification Seals are recommended for all who sell goods and services whose primary means of dealings involves the use of payment card systems.
Business Verification Seals is more of a generic service that every online businesses should usually have. This service ensures to the consumer that the website has been verified for the authenticity of the details it provides.
Having any of these 3 Seals on your web site will move you a step up through your competitors. In contrast, the more seals you display, the greater confident consumers will be to purchase.